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This phase requires a deep understanding of the product or service and the ability to articulate its benefits clearly.<br><br>Handling Objections: Objections are a natural part of the sales process. The Ballenger Method emphasizes active listening and empathy in handling objections. Rather than dismissing concerns, the sales representative should acknowledge them and provide reassuring responses.<br><br>Closing: The closing phase involves summarizing the benefits of the product or service and asking for the sale. 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